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Brand Fashion
MAKE YOUR MARK ON THE (FASHION) WORLD
The world’s top fashion brands are looking for a new breed of designer. They need individuals that can create fresh, inspiring, imaginative designs – then develop and produce them for commercial success. The Bachelor of Applied Design (Brand Fashion) will challenge both your creative and business mind, and groom you for a world-class career as a Brand Fashion Designer.
Make your mark as a Fashion Brand Designer
The Bachelor of Applied Design (Brand Fashion) focuses on the design, production and marketing of garments. You learn how to create and market a range of design solutions, and use the latest software to communicate your product design ideas.
Discover how to produce clothing designs according to project budgets and timelines, and find out how to manage the integrity and positioning of a brand. Investigate the theory behind design and marketing, evaluate communication and brand fashion strategies, and scrutinize current, present and future fashion trends. Enhance your forecasting, project-management and drawing skills, and comprehend the difference between fashion and clothing, and brand label and designer label.
Unleash your creative potential in studio practice by experimenting with various tools and ideas to come up with inventive solutions. And to prepare you for the real world, you meet plenty of people from industry throughout, and collaborate with like-minded design mates on case studies, real-world briefs and much more.
Brand yourself a great design career
Billy Blue’s newest qualification equips you with the skills to become a brand fashion designer, buyer, merchandiser or product developer. Having this qualification under your belt also means that you could launch your own range of garments. Picture yourself working for any number of leading fashion brands, from Country Road and Louis Vuitton to General Pants or Witchery.
What You'll Learn:
- Application of print design and colour
- Application of the design process
- Costing practices and pricing constraints
- Critiquing, reflecting and articulating the design problem, process and solutions
- Design research methodologies; visualising research
- Garment construction
- History of design practice, research culture and theory
- Ideas generation
- Professional presentation and portfolio development
- Program management, including client liaison
- Project planning; negotiating the brief; managing client relationships
- Problem-solving; concept development and testing
- Technical knowledge: techniques, processes and materials
- 2D and 3D imaging
Commonly-asked questions
What’s the difference between brand fashion and fashion design?
Branding adds value to clothing which is primarily surface related. Brand fashion covers a wide variety of clothing types, across a range of needs and consumers. The brand fashion designer’s role is to find the most innovative, strategic, sustainable and cost-effective solution. They take a generic form (shorts, jeans, t-shirt, skirt), rework it, and customise it, so that it fits with a brand and its image. They work to a price-point determined by their market, and deal with pattern makers and garment constructors to make their product.
What/who are some examples of some brand fashion designers?
Everyone from Kathmandu, Levis, Bonds and Target, to American Apparel, The Gap, Witchery and Country Road.
Why study Brand Fashion at Billy Blue?
The Bachelor of Applied Design (Brand Fashion) is a one-of-a-kind design qualification, launched in direct response to the needs of the Creative Industries. It is taught by, and was developed by, leaders in the design world from brand and design consultants, to fashion designers and creative directors. That means you gain the skills and knowledge that employers are really after. What’s more, Billy Blue graduates are renowned for their work-readiness, savvy and consistent success in the design world.
