Bachelor of Applied Design (Branded Environment)

CRICOS Provider Code: 00246M
CRICOS Course Code: 064424B (156 Weeks) and 064421E (104 Weeks) 
Duration: 6 full-time study periods
3 years or 2 years (accelerated)
Intakes: Refer to Enrolment
FEE-HELP available

Course Description

Branded environment is all about the application of 'brand language' (logo, colours, sound, imagery, textures, messages) to three dimensional spaces. It's not interior design. The branded environment is where we take elements of a company's brand to create vibrant and exciting expressions of the brand in a variety of spaces.

Branded environment designers work in fields such as retail, exhibitions, museums, events, interactive spaces, branding opportunities, outdoor signage, 3D design, and way finding systems (e.g. airports).

Aims and Objectives

The objective of the course is to develop ethical, reflective and professional practitioners who can access a body of knowledge enabling them to work in an interdisciplinary team to research, plan, organise, conduct and successfully complete creative, sustainable and cost effective strategies to a professional standard for the Australian and international market.

Course Outcomes

At the successful conclusion of this course, a student will be able to:

• Critically analyse problems to find the most creative, strategic, sustainable and cost effective solution
• Understand the critical role of experimentation in the design process Critique, produce and evaluate a communications strategy from a brand and consumer perspective
• Demonstrate leadership skills as a team player and communicator
• Demonstrate their ability to creatively apply design theory to their professional practice
• Apply ethical and legal issues to strategic communication campaigns Critically reflect on the roles and responsibilities of professional practitioners in contemporary industry
• Apply principles of continuous learning and reflection that are relevant to the industry.
• Demonstrate their capacity to develop and design unique branded environments in response to branding challenges
• Understand and demonstrate how a creative branding idea may engage audiences
• Articulate their creative solution using a range of media and communication techniques
• Critically evaluate environmental design strategies in a public framework
• Understand, manage and uphold the integrity of the brand.

Course Structure

Year 1

AD101 Design Culture and Theory
AD102 Ideas Generation in Visual Communication
AD103 Systems of Communication
AD104 Introduction to Design Practice

AD105 Frameworks of Design
AD106 Typography and Context
BC101 Symbols and Distribution
AD107 Studio Practice

Year 2

AD201 Introduction to Design Research
BD201 3D Design 1: Theory Planning and Concept Development
BE201 Environment Planning and Visualisation
BE202 Environment Design 1: Branding

BC201 Interactive Spaces
BE203 Brand Management
BE204 Environment Design 2: Retail
BC202 Advanced Design Strategy and Application

Year 3

AD301 Culture of Change and Innovation
AD302 Design Studio Management
AD305 Independent Design Practice 1
AD307 Design in Practice 1

AD303 Design and Business
BE301 Design in Practice 2 for ED – Group Environment Project
AD304 Positioning the Design Practice
AD306 Independent Design Practice 2

Entry Requirements:

• Completion of Australian High School Year 12 with UAI of 60+ (or equivalent); AND
• Minimum 18 years of age prior course commencement; OR
• Mature age (aged 21 or over) entry with relevant work experiences; AND
• Submission of a design portfolio (6–10 pieces of original creative work);
• Personal Interview (where possible)
• Overseas students require an IELTS 6.0 (Academic Module with minimum Band Score of IELTS 5.5 in Writing) or equivalent proof of English.