Branded Environment Design

The Branded Environment Arena

Bachelor of Applied Design (Branded Environment)

The Branded Environment Focus

Branded environment is all about the application of 'brand language' (logo, colours, sound, imagery, textures, messages) to three dimensional spaces. It's not interior design. The branded environment is where we take elements of a company's brand to create vibrant and exciting expressions of the brand in a variety of spaces. In the Branded environment program, you will explore idea generation, articulate creative solutions using a range of media and communication techniques, understand how to manage and uphold the integrity of a brand in 2-D and 3-D formats and design unique environments in response to brand challenges.

Watch Your Branded Environment Career Take Shape

Imagine working in communications, interior design and even architectural practices as a designer who is specialised in the translation of brand language to environments such interactive spaces, game and virtual design, product launches and exhibitions, museums, retail, way finding systems (e.g. airports) and interactive spaces.

What You'll Learn

• Communication Systems
• Culture of Change and Innovation
• Design Culture, Theory and Practice
• Brand Management
• Environment Design : Branding and Retail
• Environment Theory, Concept, Planning and Visualisation
• Frameworks of Design and Design Strategy
• Ideas Generation in Visual Communication
• Independent Design Practice
• Positioning the Design Practice
• Group Environmental Project Design
• Design and Business

Commonly Asked Questions

Branded Environment is not Interior Design. Branded environment designers are concerned with how a brand’s values are translated to the ‘skin’ of 3-D environments. That means they bring their skills in branding and communication design to 3-dimensional applications. By contrast, an Interior Designer is not only concerned with this ‘skin’ but with a vast array of other skills needed to make an Interior environment design a reality; i.e. Lighting, materiality, layout and function, human ergonomics, facilities design to name a few.

They are communications designers with a specialised awareness of how to communicate brand language in an immersive way within a 3-dimensional context. This means that they need to have a strong awareness of interior design and branding elements in order to drive the creative translation of a brand in to an environmental context. They work across a range of practices working in the field of Brand management including communication, Interior design, exhibition, events and even architectural companies.

The Bachelor of Applied Design (Branded Environment) at Billy Blue College of Design forms part of a broad range of design streams, from commercial, residential interior and communications, to digital media design and branded fashion. That means you interact with, and will be inspired by, a range of students who are passionate about design. And the first semester is a foundation – so if you decide you want to move into a different area of design, you can.