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Our Executive Team

Anne Holmes - Head of School

BA (French, German, Latin) University of Newcastle
Diploma of Education, University of Newcastle
RSA, Dip TEFLA, Cambridge

Anne was educated in Australia, where she taught French, Latin and German before going to England where she founded one of the leading private ELICOS schools. She was invited to join the Recognition Advisory (Accreditation) Committee and the Board of the British Council, and was involved with the development of national education quality standards.

At the same time, Anne became Audit Representative Officer (Accreditation) of FIRST, a group of schools achieving the highest British Council grades.

On behalf of the British Council, she travelled to Beijing and Shanghai as a consultant to the State Education Commission on Quality Control in Language Teaching.

Anne also assisted in founding the Oxford University Examination in English as a Foreign Language, becoming Assistant Chief Examiner.

On her return to Australia in 1999, she joined Billy Blue College of English as Head of School. She is Chair of the NSW branch of English Australia (the professional peak body) and a delegate to the national Council of English Australia.


Mark Rohald - Director

Mark, a former academic and lecturer in Economics at a leading South African University, has since founded a number of private education institutions and served on the Board of no less than 18 education businesses.

As an Executive Director of Educor, Mark oversaw a multinational education organisation servicing 300,000 students on a daily basis. Educor was listed on the Johannesburg and Nasdaq stock exchanges, and Mark held the position of Head of Education for their global operations.

Whilst in the UK, Mark pioneered the concept of online international student recruitment. He has worked in an executive capacity in the education sector in South Africa, Canada, the United Kingdom and Australia. His community involvement includes serving as a member of the Board of a leading private school in Sydney.


Anthony Böhm - CEO

Anthony has extensive experience in the education sector having worked in senior executive positions in both Australia and the UK.


Anthony spent several years as a senior executive with IDP Education Australia based in Sydney. IDP Education Australia is a world-leader in international education with operations in over 40 countries. Anthony has also worked in with a number of Australia’s leading universities.

Whilst in the UK, Anthony was a co-founder of Kaplan International Colleges. Working in partnership with leading UK universities, Kaplan International Colleges provide innovative programs designed to assist international students enter UK universities.

Anthony has also been a prolific researcher in international education having co-authored a number of leading education publications with specific emphasis on international student mobility and global student trends.

Anthony is a committed education specialist and passionately believes in developing and delivering 'real world' qualifications that give students the best opportunity for a successful and rewarding career.


Dr George Brown - Academic Director

PhD (Adel), M Ed Mgmnt (Flin), Grad Dip Ed (UniSA), B Bus (UniSA)



George has extensive experience in the private education sector in Australia. He has led academic quality assurance and accreditation projects for higher education and vocational education programs at a number of quality private institutions. His work has involved the development of a portfolio of new vocational and higher education programs as well as the management of quality assurance processes at offshore campuses.

George is a prominent researcher in the area of higher education accreditation and quality assurance. His research in the area of non-official higher education was instrumental behind the development of the National Protocols for Higher Education Approval Processes.

At Billy Blue, George manages the group’s academic quality assurance processes and leads the development of a new range of programs.


Russell Woodard - Group Marketing Director

Russell Woodard joined Billy Blue Group in September 2006. His principle responsibility is heading up the central marketing division across the group of colleges. This includes the development and implementation of the Strategic Marketing Plan for the colleges.

The marketing division drives recruitment of new students into all Billy Blue colleges, as well as being responsible for marketing operations and communications.

He is a member of the Senior Management Team and sits on the Teaching and Learning Committee.

Russell has a Masters in Educational Administration with specializations in cross-cultural management and change management.

Prior to joining Billy Blue Group, Russell worked for IBT Education and Wollongong University College. He has also run a successful corporate training business in Japan.

He cites his main reasons for joining the Billy Blue Group as its unique character, the passion of its staff and its enormous potential for growth.